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BLOG ON!

Power

Don’t get turned off by blogging, the power of blogging can have great potential, especially for businesses. Collected here are several tips and tricks lead to quick sustainable blogs.

I see blogging as a flow of thoughts yet I can see how a daily blog could be disrupted. Chris Brogan advises a framework for an everyday blogger. Reading Something new can bring inspiration, new thoughts and possibly new writings (Brogan). Starting with ideas and topics Brogan offers ideas to keep a blogger engaged and fresh. He offers writing tips such as dissecting other people’s blogs and “think about what your customers and prospects need.” A quote I personally found quite exceptional is that “perfectionism kills good habits” I often find myself stopping what I am doing to attempt to make something else perfect.

Matthew Bandyk of US. News & World Report reveals the advantage of blogging when it comes to search engines and internet traffic. He explains the impact a blog can have on a small business. After reading this article I cannot wait to become a fan of some interesting blogs, to take in the language and style of blog posts. While I could see why, I previously never considered what a drain Ad speak can be on a blog. Bandyk encourages writing from a business owner perspective, adding in personal practical issues. Bandyk warns of ranting stories that diminish creditability yet encourages personality and experiences bring to add interest and a human element to a blog.

Blogging is far from a burden for many small businesses. About.com compares the process of blogging to the effort involved with contacting a web designer or learning code and updating websites yourself. Blogging can be a low-cost way to get a company name noticed, especially compared to a professional web presence.

A strong presence can be built through a blogger’s presence, continual and consistent blogs can bring relationships, familiarity, and trust. Darren Rowse founder of Probloggerdescribes the downfall to stopping a blog or letting your list go cold. Regularity is a term Rowse puts above frequency of posts; frequency can be important yet staying consistent IE.) 3 posts a week builds patterns and expectations for readers.

photo-9Arianna Huffington asserts the power and importance the blog has gained endorsing it as “a breakthrough in popular journalism.” Slate author Farhad Manjoo highlights some of the difficulties with blogging at How to Blog, based on his real life experience working as a blogger. A tip I appreciated is to set a realistic goal to post (X) blogs per week. Manjoo compares blogging to exercise how a blogger must make time for it and eventually it gets easier and you become better at it. New content is a seemly obvious yet important factor when it comes to blogging. Think of personal interactions and relationships when blogging; write the way you would speak to a friend or consider your mom reading your blog, this trick is a way to “maintain civility.” (Manjoo 1-2)

I see the substance and value that people bring to blogs; whether it be inspiring bloggers, creating traffic or just being an audience. When reading a blog are there things that seem redundant or annoying? Do you wish there was more of (something) in the content of the everyday blog? I am interested to see frequent blog readers or writers’ thoughts on what blogs need more and/or less of. Including my blog, so please post!

Sources:

Arce, Walter. Pretty Brunette Model On Computer. 2011. Photograph. Flicker.com Web. 16 Sep 2013. http://www.flickr.com/photos/walterarce/5842952381/

Brogan, Chris , ed. “How to Blog Almost Every Day.” Chris Brogan. Genesis Framework, 10 October 2009. Web. 16 Sep 2013

Manjoo, Farhad. “How To Blog Advice from Arianna Huffington, Om Malik and more of the Web’s best pundits .” Slate. 18 Dec 2008: 1-2. Web. 16 Se

S, Aneesh. The Power. 2010. Photograph. FlickerWeb. 16 Sep 2013. <http://www.flickr.com/photos/aneesh_illustris/5223119779/>.

p. 2013.

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